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Master Thesis

L'amélioration continue au cœur de la culture d’entreprise : propagation et acceptation de ces principes au travers d’une démarche virale

Abstract : The difficulty of implementing continuous improvement projects and the lack of sustainability of their results have led me to reflect on the parameters of its implementation and its strategy of dissemination in our Western societies. The corporate culture is an important vehicle for bringing and promoting this evolution. A new model has emerged from my work, it is adapted to our societal context. Its innovative approach is conducive to the sustainable adoption of Continuous Improvement within our companies. This VDCI model for Viral Diffusion of Continuous Improvement exploits the principles of virality in people-to-people exchanges to spread its philosophy. It is not limited to offering exchange techniques, nor the setting up of events. It is based on a profound transformation of the company. A strong commitment from management, a more participatory management organization, a sense given back to work, autonomous and responsible business actors are the necessary bases to launch and maintain this virtuous circle. The setting up of this environment described in my thesis is a prerequisite that will promote or even activate the process of virality. A set of methods and tools used to implement Continuous Improvement will resonate differently with company members. In this fertile ground, the desire to share, communicate, help will spread quickly within the teams, then between the teams to finally have touched the whole company. This model has a formidable power, the human ability to adopt modes, habits, behaviors based on group learning, mimicry. An unresolved problem, poorly controlled conflicts, and a loss of control of the process can have serious consequences. This can make it difficult to reverse disasters on production, social cohesion and even damage the company's brand image.
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Master Thesis
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Submitted on : Monday, November 15, 2021 - 3:07:19 PM
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Clara Courval. L'amélioration continue au cœur de la culture d’entreprise : propagation et acceptation de ces principes au travers d’une démarche virale. Sciences pharmaceutiques. 2020. ⟨dumas-03429223⟩



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