Skip to Main content Skip to Navigation
Master Thesis

Contribution à la conception d'un moteur de ciblage marketing

Abstract : Companies naturally seek to increase the number of their customers. In the business to business context, that means seeking to reach the most relevant prospects. Having a company directory is then an asset. Coface Services manages a directory of French companies. This directory is constantly updated with fresh information, including information on health and solvency which is a crucial information for a vendor who is looking for « good customers ». Coface Services has implemented a targeting tool which allows a company to search for its future clients by selecting them in its database, applying suited filters. The selection criteria are of different types: general information, economic and financial information, ... One such solution is based on a "targeting engine", powerful enough to provide an on-line tool to users. We present the functional and technical issues of such an engine. We describe the solution implemented until now. We also suggest ways to address more complex needs, which could enable Coface Services to stand out from its competitors in a highly competitive market.
Complete list of metadatas

Cited literature [10 references]  Display  Hide  Download

https://dumas.ccsd.cnrs.fr/dumas-00529655
Contributor : Cnam - Service Commun de la Documentation - Bibliothèque Centrale <>
Submitted on : Tuesday, October 26, 2010 - 11:36:58 AM
Last modification on : Saturday, February 8, 2020 - 12:00:13 PM
Long-term archiving on: : Thursday, January 27, 2011 - 2:50:20 AM

Identifiers

  • HAL Id : dumas-00529655, version 1

Collections

Citation

Emmanuel Barillot. Contribution à la conception d'un moteur de ciblage marketing. Réseaux et télécommunications [cs.NI]. 2010. ⟨dumas-00529655⟩

Share

Metrics

Record views

367

Files downloads

579