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Master Thesis

Conception et mise en place d'une stratégie de communication de crise basée sur des outils multimédias, pour la gestion des crises qualité fournisseurs de la société Becton Dickinson Medical Pharmaceutical Systems

Abstract : The objective of the training course was to create a crisis communication strategy based on multimedia tools, to manage the supplier quality crises of the Becton Dickinson Medical Pharmaceutical Systems (BDM-PS) company in Pont de Claix. To answer the communication issue regarding "strengths and weaknesses of using multimedia in a crisis communication aimed at a target internal to organizations", a communication strategy has been designed and implemented in six phases: 1. Analysis of information flows concerning supplier quality events/crises 2. Identification of players 3. Identification of informationneeds 4. Awareness of players 5. Implementation of an email dispatch to convey information relative to the supplier quality events/crises 6. Implementation of a website to convey information concerning supplier quality events/crises
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00766175
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Monday, December 17, 2012 - 5:12:44 PM
Last modification on : Tuesday, May 11, 2021 - 11:36:17 AM
Long-term archiving on: : Sunday, December 18, 2016 - 3:30:17 AM

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  • HAL Id : dumas-00766175, version 1

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Carolina Mora Ibarra. Conception et mise en place d'une stratégie de communication de crise basée sur des outils multimédias, pour la gestion des crises qualité fournisseurs de la société Becton Dickinson Medical Pharmaceutical Systems. Sciences de l'information et de la communication. 2012. ⟨dumas-00766175⟩

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