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Master Thesis

Le lancement d'un nouveau réseau de transports en commun : le cas de Riom

Abstract : The launching of a new transit system goes with a new commercial organization that carries the new transit system's ambitions. This rapport details the new transport supply and the marketing strategies used to enhance the brand image and the ridership. Each marketing objective is presented to show how important is a marketing plan to ensure the commercial success.
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https://dumas.ccsd.cnrs.fr/dumas-00795171
Contributor : Centre de Documentation Laet <>
Submitted on : Wednesday, February 27, 2013 - 3:03:06 PM
Last modification on : Monday, December 23, 2019 - 10:46:41 AM
Long-term archiving on: : Tuesday, May 28, 2013 - 6:25:08 AM

Identifiers

  • HAL Id : dumas-00795171, version 1

Citation

Mélanie Cissé. Le lancement d'un nouveau réseau de transports en commun : le cas de Riom. Gestion et management. 2010. ⟨dumas-00795171⟩

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