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Master Thesis

Les enjeux de la fidélisation bénévole dans les grandes associations : la Croix-Rouge française

Abstract : Customer loyalty is an important issue in trading organisation's human resources. This same issue in non-profit organisations is a big part of the research. Many studies showed how to make human resources more loyal but very few studies the loyalty stakes in these organisations. The aim of our work is to understand these issues in huge associations such as the French Red Cross, making the link with other volunteering problems. Our qualitative study shows that customer loyalty is an important organisational lever in volunteer management and associations.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00914396
Contributor : Urca - Bibliothèque Universitaire <>
Submitted on : Thursday, December 5, 2013 - 1:11:29 PM
Last modification on : Monday, May 17, 2021 - 2:52:15 PM
Long-term archiving on: : Thursday, March 6, 2014 - 7:35:12 AM

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Rachel Maalouly. Les enjeux de la fidélisation bénévole dans les grandes associations : la Croix-Rouge française. Gestion et management. 2013. ⟨dumas-00914396⟩

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