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Master Thesis

Comment se positionner en tant que client préférentiel auprès de ses principaux fournisseurs sur la famille d'achats des composants électroniques LEDs ?

Abstract : This research paper aims to establish an approach which allows any company to position itself as a preferred customer for its suppliers. This notion of preferred customer was for many years considered unilaterally by a marketing approach defining it as the customer that the supplier wishes to target. However, the climbing competition in different sectors, especially industrial, but also the outsourcing of core activities has led to a reversal of the power in the relationship between buyer and supplier. The period when the supplier was undergoing pressure emitted by the payer is a bygone era in many sectors. Now companies will increasingly tend to seek to positioning itself as the preferred customer of their suppliers to maintain or develop a competitive advantage. The notion of preferential customer if we are positioning in a purchasing approach can be defined as "a buying organization receiving a superior treatment compared to other customers in terms of product quality, cost, time and availability," according to Nollet et al. (2012).
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00933669
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Submitted on : Thursday, January 23, 2014 - 9:00:21 AM
Last modification on : Tuesday, May 11, 2021 - 11:36:16 AM
Long-term archiving on: : Wednesday, April 23, 2014 - 11:00:12 PM

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  • HAL Id : dumas-00933669, version 1

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Richard Coste. Comment se positionner en tant que client préférentiel auprès de ses principaux fournisseurs sur la famille d'achats des composants électroniques LEDs ?. Gestion et management. 2013. ⟨dumas-00933669⟩

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