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Master Thesis

Plan de restructuration de la pépinière de l'entreprise Jacquet SA

Abstract : The company Jacquet SA based in Geneva landscape (Switzerland) requested a study to sustainably boost the activity of its internal nursery wich has seen financial difficulty study. An analysis of the operations of the nursery associated with a market study and a synthesis of consumer trends allows to propose a new development strategy for the Jacquet nursery. Market segmentation leads to the definition of a new marketing strategy as well. A marketing plan and an operational plan describe the policies and actions to ensure its implementation. Finally, an evaluation of personnel needs and an estimate of the budget allow assessment of the importance of human and financial resources necessary for full completion of the proposed restructuring.
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Master Thesis
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Submitted on : Monday, October 19, 2015 - 9:19:57 AM
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  • HAL Id : dumas-01217096, version 1



Maxime Debas. Plan de restructuration de la pépinière de l'entreprise Jacquet SA. Sciences agricoles. 2015. ⟨dumas-01217096⟩



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