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Master Thesis

Les journaux de mode en France (1785-1792)

Abstract : This Master Thesis have for subject the first fashion newspapers published between 1785 and 1792. Three newspapers had been studied: le Cabinet des modes, le Magasin des modes nouvelles, françaises et anglaises and le Journal de la mode et du goût. The main goal is to study what they offered to their subscribers. This Master Thesis is organize in three parts preceded by an introduction, followed of conclusions and by a bibliography. The first part of this Master Thesis aims to present these newspapers, the the Editorial staff structure and the diffusion as well as the difficulties which these newspapers had to deal with. The second part studies the articles and sections which had nothing to do with fashion. Indeed, the studied newspapers offered columns about the artistic life : literary reviews, theatrical reviews, music as well as entertainments : fables, songs, poems, tales, anecdotes, etc. We can also find some strong articles about women, religious life and the State. Furthermore, a chapter is dedicated to advertising as these commercials announcements are omnipresent in these newspapers. Finally, the third and last part is about what's the heart of these periodicals : fashion. Fashion is proposed in the form of boards which contain fashion engravings. These engravings represent persons (women, mens, children), everyday life objects, interior design but also cars and music partitions. Engravings in the fashion newspapers are a new thing, they allow a fast display of different types of fashions. The comments and the articles about fashion are complementary of the engravings. The aim is to describe the engravings proposed but also to push the speech forward about fashion in its globality. The study of these newspapers had allow to discover than besides fashion, the fashion newspapers offered all sort of entertainments to their readers. However, sometimes the tone used in the articles were more serious. So, these newspapers allow us to have a vision about the center of interests of the readers during this period of time.
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Master Thesis
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Nadège Dandois. Les journaux de mode en France (1785-1792). Histoire. 2015. ⟨dumas-01266886⟩

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