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Master Thesis

Pondération de l'affichage environnemental et des autres attributs du vin dans son appréciation

Abstract : Consumers are getting more and more concerned by environmental issues. they are changing their consumption habits for products with lesser environmental footprint. This Document reports the results of one experiment from the Qualenvic project. Its aim is to give wine producer recommendations on the use of European environmental printing. The method used is a conjoint analysis combined with a sensory tasting, allowing us to weight the influence of environmental printing on wine liking. Results have shown that environmental printing influence positively the consumer's liking. Environmental involvement increases this effect. Whereas involvement in wine, changes the preferences of consumers for the other wine attributes. Environmental printing should be settled up on wine aiming moderately and highly, environmental involved consumers and also on more classic wine. In this case, environmental printing is a lever for product differentiation according more value to product with a low environmental footprint. This subject could be studied further with analyzing the mechanism behind the effect of environmental printing.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01299385
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Submitted on : Thursday, April 7, 2016 - 3:51:48 PM
Last modification on : Monday, July 6, 2020 - 3:38:21 PM
Long-term archiving on: : Monday, November 14, 2016 - 9:46:03 PM

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  • HAL Id : dumas-01299385, version 1

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Korentin Lescoët. Pondération de l'affichage environnemental et des autres attributs du vin dans son appréciation. Sciences agricoles. 2016. ⟨dumas-01299385⟩

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