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Master Thesis

Une nouvelle identité pour l'enseigne Villaverde : analyse concurrentielle et pistes d'amélioration pour le secteur végétal

Abstract : Sévéa is facing a market evolution. For several years, Villaverde store chain has recorded evolutions in its plants sales. While competition is increasing, some garden centre store chains are differentiating themselves with new values. In order to revitalize sales, Sévéa wish in its turn create its own identity, becoming the most “inspiring”, the most ‘facilitating” and the “people closer” chain store. This report is centred on plant sector, its services, its assortment and its tidying in the store department.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01413998
Contributor : Agrocampus Ouest <>
Submitted on : Monday, December 12, 2016 - 8:22:41 AM
Last modification on : Monday, July 6, 2020 - 3:38:22 PM
Long-term archiving on: : Monday, March 27, 2017 - 4:01:44 PM

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  • HAL Id : dumas-01413998, version 1

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Pauline Barlet. Une nouvelle identité pour l'enseigne Villaverde : analyse concurrentielle et pistes d'amélioration pour le secteur végétal. Sciences agricoles. 2016. ⟨dumas-01413998⟩

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