Transformation digitale de l'industrie pharmaceutique : état des lieux, opportunités et challenges

Abstract : We are today stepping into the e-health era: The digital has been increasingly adopted in the pharmaceutical industry. Between the dematerialization of transactions that has taken place for more than 15 years and the "uberisation" which disrupts a whole range of service activities, there are digital opportunities for the industry that enable the most committed and relevant companies to achieve decisive competitive advantages. This may challenge the established order in the coming years. When its comes to the Pharmaceutical industry, concerned by this postulate, the digitalisation is not yet achieved. The overall ongoing digital transformation process is far less advanced for the pharmaceutical industry when compared to many other industries. To face and overpass several current issues, the pharmaceutical industry must regain a new dynamic through the new opportunities offered by the digital channel. This thesis will set a picture of the digital transformation within the pharmaceutical industry, and analyse its opportunities and challenges. This work is based on the one hand on the study of existing studies and reports, and on the other hand, on the analysis of these studies and reports challenged with results coming from qualitative survey specifically conducted for this thesis. This work will be focusing on the primarily on the mainstream pharmaceutical industry, namely global and of large and medium size, but the influences of the Big Techs, GAFA, start-ups, medical technologies (medical device) as well as contribution of Big data, will also fuel our reasoning.
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Master Thesis
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Submitted on : Monday, July 3, 2017 - 4:13:23 PM
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  • HAL Id : dumas-01553608, version 1

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Clara Seux. Transformation digitale de l'industrie pharmaceutique : état des lieux, opportunités et challenges. Sciences pharmaceutiques. 2017. ⟨dumas-01553608⟩

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