Assurer la visibilité d'une association à but non lucratif à travers la mise en place d'un site web moderne, dynamique et efficace

Abstract : Web 2.0. brought with it many changes in the way how people use it. Web is become a collaborative place where everyone is able to share and offer information. These changes have altered how organizations can ensure their communications strategy. lt is essential for an organization to be able to ensure its visibility. This objective remains the sa me for an association. Soif the way we search for information has evolved, it is important for organizations to follow this movement by presenting information to users in the same way that they search it. The web follows certain informai rules that it is important to consider when we wish to ensure the visibility of an organization through a website. With the recent studies on information search process, we can get an idea of how a website can be beneficiai to an organization.
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Master Thesis
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Johanne Turk. Assurer la visibilité d'une association à but non lucratif à travers la mise en place d'un site web moderne, dynamique et efficace. Sciences de l'information et de la communication. 2016. ⟨dumas-01756756⟩

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