L'oenotourisme au défi du marketing expérientiel. Analyse croisée des démarches dans les destinations vitivinicoles françaises

Abstract : The study focuses on the strategies taken by different organizations in an attempt to structure the French wine tourism market. It also demonstrates the importance of experiential marketing found in wine tourism offers. While wine tourism is developing rapidly, at present there is still a need to fulfill the customer’s requirement in order to enhance their experience. The research paper puts into perspective the stakes involved. It gives better understanding of the layout of the territories and the synergy of people involved. Finally, it tries to understand and analyze the symbiosis between experiential marketing and wine tourism through theoretical elements and concrete examples.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-02059242
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Charlotte Disset. L'oenotourisme au défi du marketing expérientiel. Analyse croisée des démarches dans les destinations vitivinicoles françaises. Sciences de l'Homme et Société. 2017. ⟨dumas-02059242⟩

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