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Master Thesis

L'influence de la communication interne dans une entreprise du paysage

Abstract : Marcel Villette is a dynamic landscape company based in the area of Paris where competition is hard. The company has ambitions and doesn’t hesitate to invest to satisfy them. The objective of this study was to establish the link between internal communication and Marcel Villette’s growth. It wants to improve its organization, the management of its finances and its projects, as well as get closer to its clients. To answer the problem, we had to talk with the company’s managers and employees. It has allowed us to know their expectations and to detect potential issues in internal communication. The diagnosis of the current information and internal communication systems revealed important weaknesses. Based on the research carried out, it was possible to propose an action plan to Marcel Villette.
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Master Thesis
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Submitted on : Tuesday, December 10, 2019 - 12:41:21 PM
Last modification on : Monday, July 6, 2020 - 3:38:27 PM
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  • HAL Id : dumas-02402146, version 1



Kevin Richard. L'influence de la communication interne dans une entreprise du paysage. Sciences du Vivant [q-bio]. 2019. ⟨dumas-02402146⟩



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