Skip to Main content Skip to Navigation
Master Thesis

Données Internet alternatives : nouveaux flux de données, nouveaux outils statistiques, nouveau produit

Abstract : Market research companies such as NPD group, currently use two main data sources in order to produce their reports : data from consumer panels and data from retailers. Because of the huge amount of information available on the web and thanks to big data, a lot of new data sources are available. These data contain important market informations. The problem is, we can’t use the data just the way they are. In order to acquire usable information, we need to know what to look for and how...
Document type :
Master Thesis
Complete list of metadatas

Cited literature [31 references]  Display  Hide  Download

https://dumas.ccsd.cnrs.fr/dumas-02457502
Contributor : Agrocampus Ouest <>
Submitted on : Tuesday, January 28, 2020 - 10:40:35 AM
Last modification on : Monday, July 6, 2020 - 3:38:27 PM
Long-term archiving on: : Wednesday, April 29, 2020 - 1:53:33 PM

File

 Restricted access
To satisfy the distribution rights of the publisher, the document is embargoed until : 2029-09-03

Please log in to resquest access to the document

Identifiers

  • HAL Id : dumas-02457502, version 1

Collections

Citation

Mathilde Chevalier. Données Internet alternatives : nouveaux flux de données, nouveaux outils statistiques, nouveau produit. Sciences du Vivant [q-bio]. 2019. ⟨dumas-02457502⟩

Share

Metrics

Record views

57