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Master Thesis

L’évolution du marché du manga en France à travers une nouvelle génération d’éditeurs : le cas des éditions Ki-oon

Abstract : From its beginnings, since the 90’s to nowadays, the japanese comics market has evolved significantly. There has been change since 2010 that led to the division of the area of edition, shared, on one hand, by the leaderships of the sector such as Glénat, Pika and Kana, historical publishing house belonging to large editorial groups, and, on the other hand, by many companies even more active from year to year. Since his creation in 2003, Ki-oon editions have shaken the French marketplace methods up: the founders, two japanophones, find new nippons talents so they can be published in France before being published in their original country. Furthermore, with their titles sometimes quite restricted they succeed reaching a real success. With different practices from the ones traditionally used by their rivals this publishing house is part of a new generation of publisher, distinguishing itself form the one that imported the manga on the french ground. From his 164 personal flat located in Trappes to his office in Paris, this self-employed worker is now the 4th publisher of the marketplace and knows how to impose himself among his elders. This thesis has for objective to draw a parallel between the “method of Ki-oon” and the methods of historical publishing house, by analyzing their editorial policy, their communication strategies and their manufacturing techniques as well.
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Submitted on : Tuesday, September 8, 2020 - 10:49:32 AM
Last modification on : Tuesday, March 2, 2021 - 9:55:02 AM
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  • HAL Id : dumas-02538528, version 1


Carole Fabre. L’évolution du marché du manga en France à travers une nouvelle génération d’éditeurs : le cas des éditions Ki-oon. Sciences de l'information et de la communication. 2019. ⟨dumas-02538528⟩



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