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Master Thesis

Aix-les-Bains : création d’un réseau dynamique et accessible : comment accompagner les différents acteurs transports urbains dans un climat serein lors d’un changement de réseau ?

Abstract : This report deals with the whole actions implemented for the launching of Aix-les-Bains. At first, we will talk about the town community of Lake Bourget and the old and new Ondea network and its characteristics compared with other medium-sized cities networks in France. Customer communication plan and its implementation are the main tasks put forward. New customer communication tools are discussed to present the modernity of the new network. Social dialogue with internal and external collaborators is a major challenge to the success of a network. Social negotiation and different definitions are exposed. At the end, we conclude with some recommendations and future developments respond to new negotiations between CALB and RATP Dev.
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https://dumas.ccsd.cnrs.fr/dumas-02923981
Contributor : Centre de Documentation Laet <>
Submitted on : Thursday, August 27, 2020 - 3:59:50 PM
Last modification on : Sunday, January 17, 2021 - 3:23:22 AM

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Mémoire_MEYER_Louis.pdf
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  • HAL Id : dumas-02923981, version 1

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Louis Meyer. Aix-les-Bains : création d’un réseau dynamique et accessible : comment accompagner les différents acteurs transports urbains dans un climat serein lors d’un changement de réseau ?. Gestion et management. 2015. ⟨dumas-02923981⟩

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