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Master Thesis

Les politiques RSE en hôtellerie : de la nécessité d’une politique RSE approfondie à son application concrète dans le secteur de l’hôtellerie ?

Abstract : Corporate Social Responsibility (CSR) was neglected by leaders for a long time but is now in the thick of companies’ strategies, all business sectors taken together. The search of meaning and a more sustainable consumption is inherent to our generation. Today, individuals seek to have a positive impact on their environment and on our society and the hotel industry has had no other choice than to take these new practices into account. For a long time, the hospitality area was seen as a very pollutant sector that was neglecting its employees but facing increasing environmental and societal concerns, the sector had to take measures and change its image. Synonym of longevity and being part of a sustainable development approach, corporate social responsibility tends to reduce negative externalities bound to a company's growth while maintaining its activity viable. Nevertheless, a company's growth does not take into account its employees’ well-being even though they are essential players in any kind of corporate organisation. The hotel industry is a sector in which it is very hard to create employee loyalty and an important turnover represents a significant cost for a company. Some good CSR policies could help to solve this problem and give hotel workers a sense of fulfilment in their job in a sustainable company.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-02966606
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Submitted on : Wednesday, October 14, 2020 - 10:56:56 AM
Last modification on : Saturday, March 6, 2021 - 10:58:44 PM

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  • HAL Id : dumas-02966606, version 1

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Sarah Landsberg, Solenne Grould. Les politiques RSE en hôtellerie : de la nécessité d’une politique RSE approfondie à son application concrète dans le secteur de l’hôtellerie ?. Gestion et management. 2020. ⟨dumas-02966606⟩

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