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Master Thesis

La consommation responsable : motivations à l'achat, pratiques et attentes du consommateur

Abstract : The purpose of this research thesisis to study responsible consumption fromthe point of viewofthe consumer. A set of values are at the origin of this new way of consuming, and are as many motivations that drive buyers to such consumption. In this thesis, we willanalyze them. The study of responsible practices adopted by consumers will follow the study of values in order to complete this analysis of responsible consumption. Then, there will be a section devoted to the relationship between responsible consumers and their distributors, in order to study their expectations in terms of responsibility and ethics of the brands. Finally, there will be astudy of the responses of distributors to these expectations, who implement various actions in order to adapt to the needsof their customers. Theyalsocommunicate on this subject in order to make their responsible practices and values known, which leads to a certain scepticism among consumers.
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Master Thesis
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Submitted on : Friday, March 19, 2021 - 11:30:43 AM
Last modification on : Tuesday, April 6, 2021 - 3:23:33 AM
Long-term archiving on: : Monday, June 21, 2021 - 8:44:48 AM


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  • HAL Id : dumas-02989515, version 1


Juliette Lauze. La consommation responsable : motivations à l'achat, pratiques et attentes du consommateur. Gestion et management. 2020. ⟨dumas-02989515⟩



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