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Master Thesis

La problématique de RSE, partie intégrante de l'organisation et de la stratégie de l'entreprise. Le cas du Groupe l'Oréal

Abstract : This thesis deals with the CSR issue within a large cosmetics group, and how it is integrated into the strategy and the very functioning of the company on a daily basis. There are different reasonsto engage in CSR commitment, which can be practiced to different degrees and on different axes. What is CSR? How can it be applied? How to make it concrete and obtain results? Does it impinge on the economic performance of the company? By dealing with thecase of the L'Oreal Group, I hope to provide answers to these questions.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-02991450
Contributor : Grenoble Iae <>
Submitted on : Friday, March 19, 2021 - 3:00:39 PM
Last modification on : Thursday, April 1, 2021 - 3:31:34 AM

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  • HAL Id : dumas-02991450, version 1

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Sarah Perret. La problématique de RSE, partie intégrante de l'organisation et de la stratégie de l'entreprise. Le cas du Groupe l'Oréal. Gestion et management. 2020. ⟨dumas-02991450⟩

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