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Master Thesis

Vers plus de présence sociale dans les enquêtes quantitatives en ligne. Le potentiel des enquêtes conversationnelles

Abstract : This paper aims at exploring the potential of conversational surveys as a new data collection methodology for quantitative online studies. It demonstrates that conversational agents are social actors by nature and that they are able to convey a sense of social presence, which is severely lacking in quantitative online surveys. As a result, conversational surveys generate a better respondent experience by generating more enjoyment, facilitating participation and creating longer term relationships. In addition, both the social presence and the respondent experience have a positive impact on the quality of responses provided in conversational surveys, especially when compared to those collected through traditional online surveys. However, this methodology is still subject to certain technological and targeting limitations due to its recent application to research. Although it is very promising, it does impose some challenges that will have to be met by research institutes wishing to implement it.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03151953
Contributor : Grenoble Iae <>
Submitted on : Friday, March 19, 2021 - 11:15:12 AM
Last modification on : Tuesday, April 6, 2021 - 3:23:33 AM

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  • HAL Id : dumas-03151953, version 1

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Élise Testard-Baixe. Vers plus de présence sociale dans les enquêtes quantitatives en ligne. Le potentiel des enquêtes conversationnelles. Gestion et management. 2020. ⟨dumas-03151953⟩

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