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Master Thesis

Impact de l'e-réputation dans la patientèle française : étude transversale descriptive

Abstract : Online reputation is a new phenomenon for French doctors but which seems to be booming. Online physician reviews are more and more common, along with reviews or ratings found on TripAdvisor or Amazon. There are few informations on this subject in French medical literature. We know too few about the actual use and the influence it can have on French patients. We conducted a descriptive cross-sectional study from June to September 2020 which gathered 520 responses from patients from all over the territory. 67% of the panel are aware of the existence of online reviews of doctors, only 32% use them. 54% of users think reviews are quite important in their choice. Google is the main showcase for these reviews. The typical review user profile highlighted by multivariate analysis in our study is a young, urban woman who regularly looks at any online reviews and has a positive opinion on rating. While this study shows that the influence is still moderate, with the current hyper connection there is no doubt that this practice should be monitored and studied in the years to come.
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Master Thesis
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Submitted on : Wednesday, September 1, 2021 - 11:27:30 AM
Last modification on : Tuesday, October 19, 2021 - 11:34:51 PM
Long-term archiving on: : Thursday, December 2, 2021 - 6:51:25 PM


GAUCHER Carole.pdf
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  • HAL Id : dumas-03330784, version 1


Carole Gaucher. Impact de l'e-réputation dans la patientèle française : étude transversale descriptive. Médecine humaine et pathologie. 2021. ⟨dumas-03330784⟩



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