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Master Thesis

L’esthétique « exotique » de la mode féminine française de 1967 à 1970 : analyse de la politique française sur la scène internationale

Abstract : The creation of a women's garment taking on the aesthetic concept of 'exoticism' between 1967 and 1970, in the Cold War, seeks to question how France perceives others in their atmospheric and socio-historical background. This dissertation attempts to understand the vectors of the aesthetic and iconographic construction of exoticism that is prone to political questioning in the consideration of the other and of oneself in a world of tension. The stylistic study showed that between 1967 and 1969, the productions, mainly of haute couture, adopted the iconographic and social aesthetics of the Orientalist movement, while at the time of the prêt-à-porter event, this aesthetic was modified to take on North American iconography. The medium of production then interferes with aesthetic design and is the vector of cultural transfers in the production of an 'exotic' aesthetic. But fashion is a commercial art that must seduce the population. In this framework, it is the French population inclined and oriented in a politicised atmosphere that illustrates the productions, choices and conceptions. The Gaullist policy legitimises its intervention in Africa by neo-colonial speeches and asserts France's independence on the international scene. As for the Pompidolian policy, after the Americanisation of French youth, conceives France as a 'dynamiter' of the world social and economic evolution, affirming its paternalistic role in the balance of power. It is within this framework that the exotic aesthetic in fashion between 1967 and 1969 takes up the codes of the Orientalist movement, and in 1970, the North American iconography.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03414853
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Submitted on : Thursday, November 4, 2021 - 4:40:20 PM
Last modification on : Sunday, November 7, 2021 - 3:30:34 AM

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  •  Vigne Noémie - L’esthétique « exotique » de la mode féminine française de 1967 à 1970 - volume 2.pdf    Embargoed until : 2025-11-04 

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  • HAL Id : dumas-03414853, version 1

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Noémie Vigne. L’esthétique « exotique » de la mode féminine française de 1967 à 1970 : analyse de la politique française sur la scène internationale. Art et histoire de l'art. 2021. ⟨dumas-03414853⟩

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