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Master Thesis

Étude des circuits de commercialisation de la filière fruits de la région Centre

Abstract : The control of the marketing is one of the challenges of competitiveness of arboriculture, in particular when the sector has undergone restructuring such as disappearance of certain producer organizations. Financed by Regional Council, the DRAAF and the Chamber of agriculture of the Centre Region, the study of fruit marketing channels in the region is part of the "Projet de Filière" second generation (2011-2015). This project, initiated by major players in fruit sector, IDfel and the regional Chamber of agriculture, aims to instill a new momentum to regional arboriculture. Exploitation of results of the 2010 French agricultural census and the interview of major actors of fruit sector allowed characterizing regional production and analyzing its functioning. The work of 8 producer organizations, wholesalers and shippers of the region allows placing the regional supply in long food supply chains such as super/hyper market sector and the export. In this context, the direct sale of fruits allows producers regaining control on the marketing. The complementarity of these long and short food supply chains guarantee the sales of products via a good promotion of qualities. However, the supply in direct selling should be regulated in terms of volumes and prices since consumption is limited. It will require studies on costs associated with every market opportunity and on the value added granted by the consumer to a local fruit.
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Master Thesis
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Submitted on : Friday, November 16, 2012 - 8:54:29 AM
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  • HAL Id : dumas-00752556, version 1



Stéphanie Coffi Dit Gleize. Étude des circuits de commercialisation de la filière fruits de la région Centre. Sciences agricoles. 2012. ⟨dumas-00752556⟩



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